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The hottest adidas events in your town

From show-stopping skate and street art to fashion, style and cutting-edge beats – if it’s hot, we’re there. AREA3 Be ahead of the style curve: Follow @adidas_AREA3 for up-to-the-minute news on what’s happening in adidas’ home of style situated in the heart of the trendy Maboneng Precinct, Johannesburg East. 20 Kruger Street Maboneng Precinct Johannesburg
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I ART JOBURG – Taking the streets of Joburg to Cape Town

In September 2012 and presented by adidas Originals, I ART JOBURG brought five world-renowned artists to the Maboneng Precinct, East Johannesburg to paint a number of large scale murals as an ode to the bustling metropole. Artists included Steve ‘ESPO’ Powers (New York) who painted two Espo-typographic-style murals, Remed (Madrid) who specialises in raw African-inspired cubism,
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TAKING ART TO THE STREETS OF JOBURG

Presented by adidas Originals, I ART JOBURG brought five world-renowned artists to the Maboneng Precinct, East Johannesburg in September to paint six large-scale murals as an ode to the bustling metropole. On the tail end of the 2011 successes – namely the I ART WOODSTOCK and I ART SOWETO community art projects, which gave local artists
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