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Tag Archives: NMD

New adidas NMD colour Boost

This September sees adidas Originals bring full color-blocking to the NMD model for the first time ever, opening up a world of colour possibilities for its groundbreaking BOOST runner silhouette. Taking a tonal approach to its first colour-blocked release, two iterations of the NMD_R1 feature tonal details in Core Black, from the stretch-mesh construction and
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Generation NMD | A Unique Sonic Experience

Like NMD’s breakthrough silhouette, which found its inspiration in quintessential adidas designs — the Micro Pacer, the Rising Star, and the Boston Super – urban exploration is now about the future reclaiming the past. Not just exploring what was, but discovering what could be. Our cities are made of layers of history, and the memory
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Reclaim the Future. Discover the Past. adidas NMD_XR1

Marking the next stage in the evolution of adidas Originals’ groundbreaking NMD, the NMD_XR1 continues the series’ deconstruction of footwear traditions, blending classic sneaker components with progressive design perspectives into a clean, modern design. NMD_XR1 Men’s Pack Building on the winning design formula of the NMD series, the release stays true to the original blueprint
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NMD: BlackOut and WhiteOut pack

adidas Originals celebrates the runaway success of the NMD series in a cross-model release this July; the Blackout/Whiteout Pack. Comprising both the NMD Runner and NMD City Sock silhouette, each shoe in the release features a crisp black or white colour palette with multi-lingual printed details throughout. Signature details — such as the NMD Runner’s
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#GenNMD – The city is waiting for you.

In line with the recent NMD launch, adidas Originals presents a unique collaboration between local influencers and photographers to showcase the urban exploration lifestyle in South African street culture. The collaborations feature Anatii, Jazuelle, Lindi_xo who have been paired with photographers daveast, lebolukewarm, unclescrooch and diaryofalex. Share your urban exploration image to Instagram to potentially
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