The Energy Running revolution has taken a bold new step as adidas unveiled the latest edition of the greatest running shoe ever, Ultra Boost, during a unique running experience in downtown Johannesburg.

At the launch, attending athletes, celebrities and key influencers experienced the superior performance of Ultra Boost by participating in an energised night-time run in and around Braamfontein and Constitution Hill.

The event doubled up as a teaser to the adidas RUNBASE concept, set to launch in the city in the next few months. adidas RUNBASE will be a running hub – a space in the heartbeat of the city where running and culture connect and runners can gather and connect with friends.

The new adidas Ultra Boost is available at adidas Performance Concept stores, or buy them online here.