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adicolor

ADICOLOR: WEAR, SNAP, SHARE, WIN adicolor transcends cultures and eras to redefine itself. Always taking colours seriously, and taking itself less seriously. Live life in colour with a collection of bright apparel.  Stand a chance of winning 10k worth of the latest adicolor collection #adicolor @adidasza Buy any of the new adicolor items, wear, snapRead more >

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  1. Refilwe: TheBrand with 3Stripes 😍

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KANYE WEST and adidas Originals just dropped the YEEZY BOOST 350 V2

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion weekRead more >

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New adidas NMD colour Boost

This September sees adidas Originals bring full color-blocking to the NMD model for the first time ever, opening up a world of colour possibilities for its groundbreaking BOOST runner silhouette. Taking a tonal approach to its first colour-blocked release, two iterations of the NMD_R1 feature tonal details in Core Black, from the stretch-mesh construction andRead more >

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Generation NMD | A Unique Sonic Experience

Like NMD’s breakthrough silhouette, which found its inspiration in quintessential adidas designs — the Micro Pacer, the Rising Star, and the Boston Super – urban exploration is now about the future reclaiming the past. Not just exploring what was, but discovering what could be. Our cities are made of layers of history, and the memoryRead more >

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Reclaim the Future. Discover the Past. adidas NMD_XR1

Marking the next stage in the evolution of adidas Originals’ groundbreaking NMD, the NMD_XR1 continues the series’ deconstruction of footwear traditions, blending classic sneaker components with progressive design perspectives into a clean, modern design. NMD_XR1 Men’s Pack Building on the winning design formula of the NMD series, the release stays true to the original blueprintRead more >

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New adidas ZX FLUX ADV. The second coming of infinite possibilities.

Introducing the second coming of a legend. New adidas ZX FLUX ADV makes its way to the “infinite possibilities” range by virtue of progressive design and innovation – core defining aspects that have always been part of this collection’s DNA. While retaining the clean, linear aesthetic of the ZX archive, the silhouette is completely redefined.Read more >

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NMD: BlackOut and WhiteOut pack

adidas Originals celebrates the runaway success of the NMD series in a cross-model release this July; the Blackout/Whiteout Pack. Comprising both the NMD Runner and NMD City Sock silhouette, each shoe in the release features a crisp black or white colour palette with multi-lingual printed details throughout. Signature details — such as the NMD Runner’sRead more >

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Your future is limitless with the new ZX FLUX

Limitless imagination and simplicity in design make a statement of modernity. A distant memory brought into the now. The new ZX FLUX  collection continues its instinctive progression, merging pure design aesthetic with an essence of playfulness. Updated proportions, deconstructed design elements, modern design aesthetics, a flattering shape and better fit… all features of the newRead more >

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#GenNMD – The city is waiting for you.

In line with the recent NMD launch, adidas Originals presents a unique collaboration between local influencers and photographers to showcase the urban exploration lifestyle in South African street culture. The collaborations feature Anatii, Jazuelle, Lindi_xo who have been paired with photographers daveast, lebolukewarm, unclescrooch and diaryofalex. Share your urban exploration image to Instagram to potentiallyRead more >

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HYKE by adidas Originals

The SS16 adidas Originals collection sees the return of classic women’s sportswear reworked by progressive Japanese fashion label HYKE. True to the cutting-edge, left-field constructions of Hideaki Yoshihara and Yukiko Ode, the new collection adds minimalist signature aesthetic to footwear and apparel silhouettes alike. Using a clean palette of white and navy, two colourways quintessentialRead more >

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